CONTENT WORKSPACE
Your ideas,
ready to shape.
Drop in a thought, a conversation, or something you found. Turn it into a concept when the spark is still warm.
NEW SEED
INBOX
Seeds worth returning to
FORMAT LIBRARY
The shapes your ideas can take.
These are starter patterns. Tune them until they sound like you.
HOOK BANK
Opening moves from the playbooks
REFERENCE
Post types, story arcs, and diagnostics
PRODUCTION QUEUE
Concepts ready to make.
Approved ideas live here with their hooks, beats, and visual direction.